The Optimization OS for eCommerce

A/B Test Like the Top 1% Without Writing any Code

Most brands leave 15–30% of profit behind. dawyn helps you test prices and find your pricing sweet spot without hurting conversions.

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Data Layer

All Your Store's Data, Finally Connected

Dawyn connects to your existing tool stack that produces data - think web analytics, session recordings, product and pricing data. It then enriches it with external context like competitor benchmarks and public customer feedback. No more hours spent digging through tools to find insights & revenue opportunities.

The dawyn Feed

Discover High Revenue Opportunities

Dawyn turns the clutter from the data layer into clear, actionable optimizations, ranked by expected revenue impact. The Feed continuously updates using your store's data, general market data and learnings from thousands of experiments - so what matters most right now always surfaces first.

One Click Build

One Click Build

Once an opportunity is selected, Dawyn builds, launches, and evaluates the test -without you writing code or coordinating with developers. You can review, tweak, or improve each test before it runs, then let Dawyn handle the rest on autopilot.

A/B test in 3 steps

The easiest way to get a winning price test based on your data

Step 1
1.

Connect to dawyn

Dawyn reads your shop data to benchmark every product's "Acceptance" - identifying exactly where customers are willing to pay more.

Step 2
2.

Choose a suggested test

Your feed surfaces pre-configured price experiments based on high-potential products already showing strong demand.

Step 3
3.

Launch your test

Launch without manual updates or theme edits. Dawyn automates the math to capture your missing margin and scale profit.

Test Types

Pricing is one of the biggest revenue levers - and one of the least tested. Dawyn lets you safely test price points, thresholds, and pricing structures to understand what actually maximizes revenue and profit, without touching your codebase or risking a full rollout.

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use it & get a founding client bonus.

Test Type Visual

What do you want to test?

Tell us what experiments you’d run first - pricing, offers, shipping, or something else. We use your input to shape what we build next.

5 specialist roles. All in 1 tool.

Analyze, ideate, design, and launch experiments-without hiring a strategist, developer, or analyst.

Founders

A short note from the founders

We spent 7 years optimizing some of the biggest websites in the world. And we shared everything we learned on LinkedIn. But here is a sad truth we learned, great companies & products don't always win. Funded companies do. The biggest reason is because they spend the most optimizing their funnel which allows them to beat every competition. That's broken and we're building something to fix it - a tool that makes elite-level optimization accessible to every company, whether they're bootstrapped or backed. It's a huge mission. We won't get everything perfect immediately. But we're obsessed with building the best optimization tool on the planet. Because exceptional people deserve a fair shot. And exceptional products deserve to win.

Arjen, Samuel & Marcus

dawyn: The testing tool by DRIP Agency.

We built dawyn on 3,500+ A/B tests that drove $500M+ in extra ecom revenue.
Learn the blueprint for optimization in our resource library.

Explore Our Full Resource Library

Frequently asked questions

Rapid-fire answers to common questions. Have a question of your own? Get in touch with our founders.